If you don’t buy into The Mask’s reasons to throw a party (“Because I gotta“), you might take a little persuading that your business should be hosting regular events. Face it though – the British public love an excuse to throw some shapes and corporate events offer a great opportunity to throw a brilliant bash. They’re a hugely shrewd business move too and one that you’ll be grateful to us for prompting you to undertake. Don’t worry, there’s no need to thank us, but from maintaining client relationships to engaging with your users, consumers and customers as well as keeping staff morale high, there are countless reasons you’ve gotta think about throwing your own corporate party.
Let us make like a booming RnB track and break it down…
Client corporate parties are essential for a huge range of businesses. Whether you’re promoting a new product or need to maintain relationships with regular contact, throwing a bash that everyone will a) enjoy and b) remember (albeit hazily) is the best way to re-engage with the people you’re working with on a day to day basis. Taking the time to treat them to a special event is a sure fire way to make them remember your brand and increase loyalty. Corporate client parties are also a hotbed for informal networking, which means your clients might meet other people they can work with, and they’ll be grateful to you for helping them make the contact.
It’s also important to show the personality of your brand. You’re not just a bunch of boring corporate suits that make boring corporate decisions that are dictated purely by financial gains – while that might be kind of true, your business is still made up of real people and parties will prove that to all the people you have working relationships with. And we’ve got plenty of ways (you KNOW we always have your back) to make sure that these parties aren’t awkward, don’t leave everyone cringing on the peripheries and you throw an absolute riot of a party.
Inviting your customers to a seemingly exclusive launch or party has similar benefits to those of client parties, but probably with even better results. People love to feel special (we’re including ourselves here) and events targeted at specific demographics can lead to personal interaction and in turn build brand loyalty or generate new interest, adding to a customer base and building business. Customer events are also a pretty guaranteed way to generate activity on social media too. Whip up a hashtag, source Instagram worthy props and decorations and let your customers spread the word about your business on your behalf. Great social traction is a marketers dream.
The boring bit is that it’s worth trying to pin down exactly what your business wants to achieve from the event, other than the social buzz it’ll inevitably create with a touch of gentle curation. Is social your only goal? Do you want to introduce a new product? Do you want to thank your customers for their loyalty? Underpin your objective from the start and you’ll have sure fire ROI to go back to the Big Boss with and prove your client party wasn’t just for a good time on company dime.
Staff parties are for life, not just for Christmas. While we’re not suggesting you go all out with a themed soiree every other week, it’s worth reminding your staff that you value their hard work and loyalty on a regular basis. Staff socials are the perfect way to encourage your workers to let their hair down and build relationships with other people within the business. The culture of a business is now just as important as the benefits, so if you can prove to incoming employees that you’re a huge advocate of staff socials, you’ll look way more appealing to prospective candidates.
If we’ve convinced you that throwing corporate events is a good idea (come on, it’s obviously a GREAT idea), get in touch and let us help you throw your own. Call us on 020 7833 4090 or email firstname.lastname@example.org